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Survey: 71% of Bulgarians Shop Online

[08/05/2024 05:06]

SOFIA-Saba
The share of online shoppers against the backdrop of global trends is relatively high, averaging 71%. Bulgarians shop mainly through a mobile phone, do preliminary research, are influenced by advertisements and promotions and have security and trust in the online stores, the Bulgarian news agency published attributing the findings to "a nationally representative survey on the e-commerce market for 2023, presented to the media on Wednesday.".

The survey indicates that 81% of Bulgarians use the Internet every day or almost every day, and 5% one to four times a week. In general, 82% of Bulgarians are Internet users 4.8 million residents and this is the adult population, Gogova said. Some 71% of all internet users or 3.3 million people have made at least one purchase online in the past six months.

There is a trend of increasing the number of online shoppers from small settlements and villages compared to previous years, the expert said.

Seventy-two percent of respondents said they had shopped online for clothes, shoes, accessories, 35% for cosmetics, 27% books, 25% for household appliances. Some 56% said they had only bought one product and that was the one planned.